Step 1: Define the book's purpose. 
Think about what you want to write about and what you want to get out of the book. Are you writing the book to accomplish a life-long goal? (Admit it - if so, you already have a title picked out). Or are you using the book as a foundation for a business platform?

Step 2: Create an outline. 
List ten talking points in your area of expertise. Each talking point will expand into a chapter of your book. 

Step 3: Create your content. 
You will notice I mentioned create and not write. Instead of writing your content, you may choose to dictate it. There are mobile apps available (I recommend Rev Voice Recorder) that transcribe the audio for you. Plan on covering each talking point (chapter) per audio session, limiting each to about 10-12 minutes. 

Step 4: Repurpose content. 
Repurposing content from seminars, coaching, online programs, blogs, and courses are all great additions to your book. Strive for your book to be at least eight thousand words. It doesn't have to be a long book - most people these days prefer a quick read they can complete in a couple hours.

Step 5: Build your platform. 
In the book, offer additional value like a free guide, checklist, or audiobook in return for the reader's email. You may also offer a free strategy session at the end of the book. This will build your readership and/or client base and is an ideal way to grow your business. Adding one new client alone can cover the investment of getting your book published. 

Paul Brodie, Texas-Arlington, is the CEO of Brodie Consulting Group. He is also a 13-time bestselling author and host of the Get Published Podcast. You can find out more information about his services and get a free copy of his Get Published book at GetPublishedSystem.com.