Protecting the Delta Sigma Pi® Brand

Jul 10, 2017 – As a professional business fraternity, we want to ensure we are always being portrayed in a professional manner.

The Board of Directors, in consideration of protecting our trademarks, recently updated policy so that only vendors officially licensed by the Fraternity (or through its agents) have the right to produce merchandise using the Delta Sigma Pi name, letters or insignia. Our goal is to work with an industry-leading licensing management company to spearhead the change so our staff and volunteers can spend time working on accomplishing goals versus policing our brand. The following rules will apply to any licensed product or service utilizing the Delta Sigma Pi trademarks or symbols, including the Greek letters, "Deltasig", "Delta Sigma Pi", coat of arms, badge or any logos representing Delta Sigma Pi events or programs, specifically but not limited to the following categories of products: 
  • Apparel (shirts, shorts, jackets, etc.)
  • Press Releases 
  • Flyers
  • Banners
  • Manuals
  • Glassware
  • Publications
  • Party Favors (cups, frames, key chains, etc.)
  • Posters
  • Web Pages
  • Newspaper Articles & Advertisements 
There may not be: 
  • Any depiction of alcohol, alcoholic beverage use, kegs, beer cans, alcohol bottles, beer bongs, or brand names; 
  • Any depiction of drugs, drug use, drug slogans or slang words, or drug paraphernalia;
  • Any depiction in a demeaning way, of minorities, ethnicities, or cultural segments;
  • Any religious depictions in a demeaning way;
  • Any depictions relating to sex, sexual paraphernalia, or sexual orientation;
  • Any use of profanity;
  • Or any use of licensed or copyrighted characters, phrases, logos or materials without permission from the property owner. 
Additionally, the "Deltasig" trademark may only be used in the following styles and spellings: 
  • Sentence case: "Deltasig"
  • All uppercase letters: "DELTASIG"
There are no restrictions based on colors, fonts, or other stylistic choices outside of content. 

As we go down this new path, we are excited to know Delta Sigma Pi is being shown in the best light possible. If you have questions about these changes, please review our Merchandise Policy FAQ
Tags:
  • Fraternity Operations