At Coca-Cola, Alba leads community and giving engagement, stakeholder relations, employee volunteerism, disaster relief, community board placements and the 5by20 women's initiative for Coca-Cola Company North America (CCNA). 

Previously, she held the position of vice president of customer marketing for foodservice customers from September 2015 until November 2018. Prior to that she served as Hispanic marketing group director, for Coca-Cola North America, where she led the company's largest ever Hispanic-focused marketing program for the 2014 FIFA World Cup, which featured award-winning digital and social media components. 

In 2018, Alba was recognized as a Top 5 Latina Rising Star by the Association of Latino Professionals for America (ALPHA) and Fortune Magazine. She has also been recognized as a Latino Leader of the Future by Latino Leaders Magazine and by Ser Padres Magazine as one of 25 Latina Executive Moms Making a Difference. She is a strong advocate for community service and serves on the board of the Georgia State University Foundation, Hands on Atlanta and is a graduate of Leadership Atlanta, class of 2018. 

Born in Bucaramanga, Colombia, Alba holds a Bachelor of Science degree from Florida International University and a Master of Business Administration degree from Robinson College of Business at Georgia State University. Alba is married to Marc Baylin and is a proud mom to her seven-year-old daughter Sofia.